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This article was published on July 26, 2021

Study: Almost half of dating app users trust AI to find them a match

The researchers also warned of privacy risks

Study: Almost half of dating app users trust AI to find them a match
Thomas Macaulay
Story by

Thomas Macaulay

Writer at Neural by TNW — Thomas covers AI in all its iterations. Likes Werner Herzog films and Arsenal FC. Writer at Neural by TNW — Thomas covers AI in all its iterations. Likes Werner Herzog films and Arsenal FC.

Almost half of dating app users would trust AI to find them a match, according to new research from cybersecurity firm Kaspersky.

Their trust could put them in danger, however. Kaspersky also warned that many dating apps have major privacy risks.

Up front: The mass adoption of dating apps means people now find potential partners through algorithmic recommendations.

To investigate the tech’s effect on relationships, Kaspersky commissioned Sapio to survey more than 18,000 dating app users from six continents.

The majority of respondents perceived the impact positively. Some 44% said they’d trust the matchmaking choice of AI, and 64% felt the algorithmic recommendations fully correspond to their preferences.

More than half (54%) of the respondents said dating apps have made the process much easier. Notably, 43% would only meet matches the algorithms recommended.

But that faith could cause them problems. Kaspersky also found that dating apps expose too much personal information about users, which could leave them vulnerable to stalking and doxing.

“Despite the benefits and possibilities of recommendation services, you should always be vigilant and remember that we cannot know for sure who is on the other side of the screen,” said David Jacoby, a security researcher at Kaspersky.

Quick take: Dating apps collect vast troves of data that the companies use to adjust their match recommendations.

The Kaspersky survey suggests the changes have created some highly effective matchmaking services.

Algorithmic dating might not impress traditional romantics, but the AI recommendations appear to be working for many users.

HT — Yahoo News.

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